Blog
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Real-time PR: lessons on data, video and engagementAt the end of April 2017, I attended PR is Key, an event organised by newsroom provider PressPage. Three subjects shaped the discussions: the value of data, the rise of visual content and the need for real-time PR. Looking back, each highli...Read more ›
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How do you build a healthy company culture?We often write about our external activities and the work we do for clients. This article, first published in 2017, looks at another foundation of agency life: company culture. Internal communication, shared habits and the way colleagues su...Read more ›
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Five tips for writing engaging contentIn my first two months at Progress, I have encountered many aspects of public relations. One of them is content: an essential part of the job. But what makes a good story? Getting the foundations right is not always straightforward. Here ar...Read more ›
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À table: what PR and cooking have in commonIf you enjoy cooking, you know that getting a dish right can take a little experimentation. Too much seasoning or too little? Cooked just through or given a few more minutes? Even getting pasta perfectly al dente takes attention. Finding yo...Read more ›
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What is truth? Making sense of alternative factsThe Dutch Van Dale dictionary defines public relations as maintaining good relationships with the outside world. In my view, those relationships rest on one thing: trust. In PR, we create trust by communicating honestly and openly. You can ...Read more ›
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How do you prepare your organisation for the next ten years?“Do you think the world will change radically over the next ten years?” That was the question Ruud Veltenaar asked at a Rabobank event for small and medium-sized businesses in 2017. Fewer than half the people in the room answered with a...Read more ›
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Is technology PR your calling? Trust your instinctsDoes every fibre of your being have to shout “PR” for it to count as a passion? Certainly not. Your first word did not need to be “virtual reality”, “newsjacking” or “cloud”. But if a well-written press release, an enthusias...Read more ›
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Joining the conversation during election seasonElection season. The media have barely recovered from covering the US election and now have plenty to report on at home. Unless, of course, Trump suddenly announces his controversial revised travel ban. Never a dull moment with President Tr...Read more ›
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PR and communications: a profession worth taking seriouslyA personal reflection from 2017. This year I turn thirty. If the media are to be believed, that means a new round of questions about meaning, work and the direction of my life. People in their twenties apparently have their own version, the...Read more ›
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Joining the carnival: PR opportunities with a local touchCarnival is almost here. In the Randstad, people sometimes poke fun at this festival, which is particularly popular in the southern Netherlands. That is understandable if you did not grow up with it or simply do not enjoy it. For many peopl...Read more ›
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Four ways to use video in your communicationsWritten press releases, case studies and mailings remain useful communications tools. Sometimes, however, video is a better way to show an idea or explain a subject. Here are four ways to use it within a PR and communications strategy. 1. E...Read more ›
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Brainstorming: an empty buzzword or a valuable PR tool?For a while, it seemed as though every business plan had to include a brainstorm. Countless theories and definitions followed. Has the term become an empty buzzword, or can a session still produce something useful? In PR and communications,...Read more ›
