Blog
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Why creativity alone is not enough for PR successThis article revisits the changing relationship between PR and digital marketing described in 2016. The digitisation of media changed the working environment for publishers, marketing teams and PR agencies. More channels became available fo...Read more ›
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Christmas reading: our most interesting PR blogs of 20152015 is almost over. It has been a good year for Progress Communications, and we have written plenty of blogs along the way. To close the year, here is a selection of our most inspiring posts. Revisit them over the Christmas holidays, and w...Read more ›
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Why work with a PR agency for a product launch?Bringing a product to market takes careful thought. How do you get it noticed by the right audience? How do you make people enthusiastic about it? Which channels and activities should you use? These are just some of the questions a PR consu...Read more ›
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Five tips for building relationships with online influencersOnline influencers can play a useful role in a PR strategy, but finding and developing the right relationships takes work. It requires research, an understanding of the audience and contact that goes beyond a one-off request. Our original 2...Read more ›
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How to respond to a negative product reviewKinyi explored how to handle negative comments on social media. Here, I would like to add practical advice on responding to a poor product review. A company that brings a product to market may receive a negative review sooner or later. That...Read more ›
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Social media monitoring: how to respond to negative comments“We should do something with social.” “Let’s make a viral video.” “We need to be on Instagram.” If social media is part of your job, these requests will sound familiar. Starting a presence on a platform already involves pl...Read more ›
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Three tips for technology companies reaching small businessesCommunications professionals are known for acronyms, explanatory one-liners and, above all, questions. What do you want to achieve? Who is your audience? What do they need to know about you, and why? Where does that need come from? What doe...Read more ›
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Media training: what PR can learn from footballFootball and public relations may look like very different worlds. Look more closely, however, and there are useful parallels: handling the media, performing under pressure and working as a team all matter in both. When this article was wri...Read more ›
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Why PR consultants should build relationships with bloggersBy 2015, blogging and vlogging were clearly more than hobbies for many creators. Dutch names such as Enzo Knol, Kwebbelkop, Jelly and fashion blogger Linda Tol showed how an online following could develop into a professional media business....Read more ›
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Dare to take a creative approach to PRA PR consultant’s day is rarely entirely predictable. News developments and unexpected deadlines can change a carefully prepared schedule. That requires flexibility, but it is also part of what makes the work interesting. Creativity m...Read more ›
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A robot for your PR activities?Technology never stands still. IT and security are set for substantial changes. New Dutch legislation on reporting data breaches takes effect on 1 January 2016, while preparations for the European General Data Protection Regulation, or GDPR...Read more ›
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Wearables: how do you get consumers interested?Wearables are expected to grow strongly over the next five years. Despite their many applications, many consumers do not know how to use them or, more importantly, why they would want to. How can we interest them in these devices? That is a...Read more ›
