Blog
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What will your job title be in ten years?“In five years, ninety per cent of all jobs will have an IT component,” said Microsoft Netherlands CEO Edwin Hageman in Emerce 100. Technology is changing existing roles and creating new ones. What does that mean for PR?Read more ›
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Sixty years of Eurovision feverTrijntje Oosterhuis did not make it past the Eurovision semi-final, but her performance and much-discussed dress attracted plenty of media attention. Eurovision gives journalists far more to write about than singing alone.Read more ›
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PR as a growth catalyst for innovative technology companies and start-upsArchive article, originally published in April 2015. The examples and company developments below reflect that period. As a PR consultant, I have seen first-hand how PR for technology companies can play a significant role in the growth of in...Read more ›
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PR and trends: a marriage of convenience?We recently helped Microsoft Advertising share the results of its Digital Trends research, which surveyed 13,000 consumers worldwide and included Dutch respondents for the first time. What do these findings mean for communications professionals?Read more ›
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What is true?On April Fool's Day, I approach everything I see online with a little scepticism. But our perception of news is influenced on ordinary days too. We cannot simply assume that everything we read or watch is true.Read more ›
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A road trip to CeBIT in Hanover: three reasons it was worth itA road trip to CeBIT with my colleagues Inger and Sara offered far more than a chance to meet business contacts. Here are three reasons the six-hour journey to Hanover was worthwhile.Read more ›
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CeBIT 2015: making a comeback?Progress Communications looks back at CeBIT 2015: technology, the Internet of Things, client meetings and the value of meeting people in person.Read more ›
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Technology and creativity: our team visits FabLab BredaThe Progress Communications team visited FabLab Breda to explore 3D printing: an inspiring team session combining technology, creativity and collaboration.Read more ›
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Unplugging DayUnplugging Day invites us to spend some time offline. Progress Communications reflects on FOMO, digital habits and the joy of missing out.Read more ›
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Mind full or mindful?A Progress Communications PR consultant shares personal experiences with mindfulness, attention, moments of calm and finding balance during busy working days.Read more ›
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LEGO: staying relevant through creativityWhen Brand Finance published its 2015 brand rankings, LEGO’s position among the strongest brands caught my attention. The familiar Danish toy business offered an interesting case for thinking about creativity, relevance and reputation...Read more ›
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Why 2015 looked like a year of opportunity for PREarly in 2015, industry media were predicting a lively year for public relations. For the first time since 2008, that prospect felt encouraging rather than unsettling. The financial crisis had made consumers and businesses cautious, but the...Read more ›
