Blog
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From a summer of topical campaigns to an autumn of opportunitiesThe 2014 World Cup inspired a summer of topical campaigns. As autumn brings new opportunities, the parallels between successful social media content and football are hard to miss.Read more ›
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The value of quality PR: when less can be moreAs a consumer, you may have faced a familiar choice: buy one carefully made pair of shoes, or spend the same amount on two cheaper pairs. The comparison is not exact, but it reflects a question that often comes up in PR: how should we balan...Read more ›
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One size fits all?A technology product needs different stories for different audiences. Effective lifestyle PR starts with understanding the people, interests and experiences behind each publication.Read more ›
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Slacktivism as a PR tool?The ALS Ice Bucket Challenge became the viral campaign of the summer, locally and globally. What can communications professionals learn from its extraordinary reach and the gap between participation and donations?Read more ›
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Rafting: teamwork makes it rock 'n' rollI had been at Progress for about three months when I organised a rafting trip with colleagues. I enjoy sport and team outings, so after only a few weeks I had started asking who wanted to join me at Dutch Water Dreams in Zoetermeer. Perhaps...Read more ›
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Brands as a target audienceOnce brands have built strong online communities, other brands can become part of their audience too. Thoughtful, good-humoured interaction can increase reach and strengthen positive sentiment on both sides.Read more ›
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Ready, set, run!At Progress Communications, teamwork matters. Our different personalities and talents complement one another, and we keep each other motivated when the pressure rises. The Sky Radio Run was a great opportunity to tackle a challenge together.Read more ›
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Does online privacy really not exist?Dave Eggers’ The Circle has been on my bookshelf for months. A colleague’s article prompts me to stop avoiding the privacy debate and look at the apps I use most. A personal reflection from 2014.Read more ›
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Online privacy does not existA 2014 reflection on online sharing, other people’s privacy and the consequences of putting personal information on social media.Read more ›
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Wearables: where function meets fashionTo reach beyond early adopters, wearables need more accessible design. They should be a fashion statement that fits a person’s identity and overall look, rather than a bulky addition to the wrist.Read more ›
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Is learning by doing an excuse for social media mistakes?The response to KLM’s 2014 World Cup tweet raises a question: how long can experienced communications professionals use learning by doing as an excuse for mistakes on social media?Read more ›
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PR: the power of repetition?Social media makes dialogue between brands and their audiences more visible than ever. But a good communications mix still matters, and repeating a message through another channel can reach an entirely new audience.Read more ›
