Blog
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Exhibiting at a trade show? Make it a PR successTrade shows and consumer exhibitions offer valuable PR opportunities. They let you meet your audience, present your brand, introduce products, announce news, build relationships and strengthen those connections afterwards. Participation tak...Read more ›
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Mobile World Congress 2018: a photo reportIf I say “banana phone”, you think… Exactly! Mobile World Congress 2018, the place where the mobile magic happens. MWC is the largest exhibition for mobile networking, smartphones and tablets and, as every year, it took place in beaut...Read more ›
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How visuals make your PR story strongerImages can make a message easier to notice, understand and remember. Advertising makes extensive use of that potential. Throughout the day, we encounter visual messages online and offline, in public spaces and at home. They invite us to fee...Read more ›
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GDPR: an opportunity to improve customer relationshipsFrom the archive: written ahead of the GDPR becoming applicable on 25 May 2018. The GDPR, or General Data Protection Regulation, known in the Netherlands as the AVG, has featured regularly in the news over the past few years. This year, the...Read more ›
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Four ways to help employees do their best workPeople spend a large part of their week at work. It should be an environment in which they feel supported, can contribute and have something to be proud of. As a PR consultant, I have opportunities to see how different technology companies ...Read more ›
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SMEs and start-ups: don't let privacy issues damage your reputationFrom the archive: a perspective written ahead of the GDPR becoming applicable in May 2018. Technology start-ups and scale-ups excel at developing new products, apps and services quickly. Creative entrepreneurs and sharp technical minds join...Read more ›
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And the winner is… blockchain: our most-read blogs of 2017The beginning of a new year brings lists of the best, biggest and most memorable moments of the previous twelve months. In January 2018, we looked back at the articles that attracted the most readers to the Progress Communications blog duri...Read more ›
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Three PR trends we were watching in 2018Following developments in technology, media and society is part of working in PR. At the beginning of 2018, three themes stood out to our team: emerging technologies, the arrival of the GDPR and the growing influence of Generation Z. This a...Read more ›
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Working with media and influencers: five practical do's and don'tsChecking Instagram, scrolling through Facebook, reading news and watching videos can bring a constant stream of content into your day. How much of it do you trust? Creators can build trust over time by consistently producing interesting, en...Read more ›
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Bitcoin, an influencer flop and quantum technology: three must-reads from 2017A new year brings new opportunities! But first, let’s look back at 2017 through the three articles that stayed with me most. via GIPHY Everything you want to know about bitcoin but were afraid to ask Did the conversation over Christma...Read more ›
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How artificial intelligence is transforming the PR worldFrom the archive: our December 2017 perspective on artificial intelligence in PR. Artificial intelligence, or AI, is being used by more businesses, in more markets, for a growing range of purposes. Examples include chatbots, smart assistant...Read more ›
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Why investing in your people mattersFor a change, let’s look at a part of agency life that is less about technical PR skills and more about the people doing the work. As Julie explained in her article on the qualities of a PR professional, teamwork is central to our job...Read more ›
